Magniflora

Context

Magniflora represents and distributes tools for farming, gardening and leisure in Portugal. Because the company works with several brands, the site has to explain the distributor’s role while keeping each manufacturer recognisable.

The challenge

Bring different brands together into one clear showcase. Visitors should see what Magniflora does, find the brand they need, go to the manufacturer’s information or contact the company. The site deliberately avoids the weight of an online shop: its job is to present the range and connect visitors with the right source.

What we did

1. The company before the brand list

   The page opens with a nature photo and a short Quem somos block. It sets the farming and gardening context, then explains whom Magniflora represents and where the company operates.

2. An even-handed brand showcase

   FELCO, ALPEN, ISTOR, SWIZA, EXBANOR and MESTO appear in repeating blocks. A logo, a name and a link to the manufacturer’s site give each brand its own place while keeping one rhythm across the page.

3. The next step without extra screens

   Finding a FELCO retailer has its own prominent link. Contacts sit at the top of the page, while a detailed form and company information close the journey.

4. News as an extension of the range

   A news carousel shows product updates and leads to the details. A newsletter sign-up and social links let people keep following the brands after their first visit.

What we built

Visual system

Neutral white and grey surfaces never compete with the manufacturers’ logos. Black buttons and text make the navigation clear. A large nature photo brings in colour and links the tools to where they are used; soft shapes and generous spacing keep the presentation calm.

Interface typography

The sizes below were measured on the live site at a 1180 × 757 CSS px viewport, 100% zoom, DPR 1. They describe that specific layout, not fixed sizes for every device.

Typeface

Poppins

Quem somos heading

41.49 px / 53.90 px · 500

Intro text

21.66 px / 39.00 px · 300

Brand names

18.83 px / 24.47 px · 500

Retailer locator heading

32.99 px / 43.97 px · 500

Brands section title

41.49 px / 74.68 px · 500

Logo and usage

The logo combines two-line MAGNI FLORA lettering with a plant symbol inside a rectangular frame. On the site it is a single image, so the composition is kept whole, frame and inner spacing included.

Logo file

1356 × 390 px · ratio 226:65 (≈ 3.48:1)

Use in the header

295.47 × 84.98 CSS px at a 1180 × 757 viewport

Composition

Horizontal block, two-line name and plant symbol

Colour values were checked against the site’s CSS. Type samples are shown as fragments of real screens; commercial font files are not included in this case study.

Journeys and material

Meet Magniflora → pick a represented brand → the manufacturer’s site. FELCO buyers have their own route to retailers; direct questions go to phone, email and the contact form. News and the newsletter support the main journey without replacing it.

Promotion

We optimised the site for search, set up a Google Ads account, and launched advertising and search promotion.

The result

A single distributor website has been built and launched. It brings brands, news, useful links and contacts together on one coherent page in Portuguese. Each brand stays recognisable, and Magniflora remains the thread that ties the structure together.